Kia is already making waves with its expanding lineup of entry-level electric vehicles, but the South Korean automaker has confirmed it’s developing an even more affordable EV option. This new electric vehicle will sit below the upcoming EV2 model, with starting prices under $30,000 (€25,000).
Kia’s Commitment to Entry-Level Electric Mobility
During Kia’s EV Day event in April, the company unveiled the Concept EV2 for the first time, providing a preview of the production model scheduled for launch in 2026. The EV2 was displayed alongside the EV4, Kia’s first electric sedan and hatchback, and the PV5, its inaugural EV van.
Kia’s president and CEO, Ho Sung Song, has confirmed the company’s dedication to entry-level models. In a recent interview with Autocar, Song described the development of an even more affordable EV as “homework” for the company. The new electric vehicle, priced under €25,000 ($30,000), represents “one area we are studying and developing,” according to Kia’s CEO.
Timeline and Market Strategy
While Kia hasn’t rushed to replace its current city car, the Picanto, the company plans to keep the gas-powered model on sale until the new electric alternative becomes available. Although no official launch date has been confirmed, industry experts expect the ultra-affordable EV to arrive around the end of the decade.
The new electric vehicle could potentially be sold alongside the current gas-powered city car, offering consumers choice during the transition period. This strategy reflects Kia’s measured approach to electrification while ensuring market coverage across all price segments.
Design Philosophy and Innovation
Kia’s design director, Karim Habib, revealed that the company drew inspiration from the popular Japanese brand Muji, known for its minimalist design philosophy. This approach suggests the new affordable EV will prioritize simplicity, functionality, and clean aesthetics over complex features.
Future Platform Development
Next-Generation Architecture
This affordable EV represents just the beginning of Kia’s electric expansion. The EV4 and EV5 are rolling out this year, followed by the EV2 in 2026. A next-generation EV6 and EV9 are scheduled for release by the end of the decade, built on a new software-defined vehicle (SDV) 800V architecture.
Song explained the strategic advantage of this approach: “Because we are decoupling hardware and software, we can be more flexible, making different kinds of vehicles based on the same platform.” This flexibility enables Kia to create diverse vehicle types while maintaining cost efficiency.
Frequently Asked Questions
Q: When will Kia’s sub-$30,000 EV be available?
A: Launch is expected around the end of the decade, though no official date has been confirmed.
Q: Will this new EV replace the Picanto?
A: No, Kia plans to keep the Picanto on sale until the new electric alternative is ready, potentially selling both simultaneously.
Q: What design approach will the new affordable EV follow?
A: Kia’s design team is drawing inspiration from Muji’s minimalist philosophy, focusing on simplicity and functionality.
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