The automotive world’s attention turned to Goodwood Festival of Speed as Jaguar’s groundbreaking Type 00 concept made its highly anticipated UK public debut. This internet-sensation concept represents far more than just another show car – it’s a bold declaration of Jaguar’s complete transformation into an all-electric luxury brand targeting an entirely new market segment.
The timing couldn’t be more significant. With Jaguar having temporarily withdrawn all current models from sale, the British marque is orchestrating perhaps the most ambitious reinvention in automotive history. The Type 00 concept serves as our first tangible glimpse into this radical new direction, previewing the production version of an electric super-GT that will launch by mid-2025.
Production Reality Behind the Concept
While the Type 00 presents itself as a striking two-door fixed-head coupé, industry insiders confirm this specific body style won’t reach production. However, the concept’s proportions, scale, and most crucially, its revolutionary design language closely mirror the upcoming four-door GT that will spearhead Jaguar’s new era.
This production model promises to deliver up to 986 horsepower, positioning it as a formidable rival to the Porsche Taycan in the ultra-luxury electric segment. The vehicle’s design completely abandons Jaguar’s traditional aesthetic, both externally and internally, signaling a decisive break from the brand’s heritage-focused approach.
Technical Innovation and Architecture
The Type 00 concept showcases Jaguar’s new JEA (Jaguar Electric Architecture) platform, engineered specifically for the brand’s luxury electric future. This sophisticated foundation promises impressive capabilities: up to 430 miles of range and the ability to add 200 miles of charge in just 15 minutes.
These specifications suggest battery technology exceeding 100kWh, though Jaguar remains tight-lipped about specific pack sizes. The platform will underpin three distinct models launching sequentially over the next three years, including a limousine-style saloon and a Bentley Bentayga-rivalling SUV.
Design Philosophy and Development Process
Exhaustive Creative Journey
Chief Design Officer Gerry McGovern revealed the concept’s creation involved an exhaustive design process, with teams producing 13 full-size models before reaching the final Type 00 iteration. Each iteration pushed avant-garde boundaries, as McGovern emphasized that “anything iterative would not have taken us where we wanted to go.”
This meticulous approach reflects Jaguar’s commitment to creating something genuinely transformative rather than evolutionary. The concept’s maturity and cohesive design language demonstrate the brand’s confidence in its radical new direction.
Market Positioning and Pricing Strategy
The new Jaguar will compete in the £100,000-£150,000 price bracket, deliberately positioning itself above traditional premium German rivals. This strategy aims to establish genuine luxury credentials rather than competing on volume or pricing incentives.
Frequently Asked Questions
Q: When will the Jaguar Type 00 production version be available?
A: The production four-door GT based on the Type 00 concept will launch in mid-2025, with two additional models following annually.
Q: What’s the expected range and charging speed?
A: The JEA platform promises up to 430 miles of range with 200-mile charging capability in just 15 minutes.
Q: Will Jaguar return to traditional designs?
A: No, the Type 00 represents a complete departure from Jaguar’s heritage, with no plans to return to traditional styling cues.
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